Automatic Water Level Controller (AWLC)

Automatic Water Level Controller (AWLC) Automatic Water Level Controller (AWLC) will automatically START the pump set as soon as the water level falls below the predetermined level (usually kept half or 2/3rd tank) and shall SWITCH OFF the pump set as soon as tank is full or water level in the lower tank is at below minimum level. AWLC provides you the flexibility to decide for yourself the water levels for operations of pump set in upper/lower tanks. Built in Indications for showing Full, Empty Levels in Upper Tank and Lower Tank Empty Indication. MANUAL operation switch for special operations like watering the plants from pump set. The AWLC ensure no overflows or dry running of pump there by saves electricity and water. Low AC Voltage sensing circuit to avoid polarization of electrodes in water (requires very rare cleaning of electrode ends). Provided with special stainless steel conductive electrodes. Consume very little energy, ideal for continuous operation. Water Level Sensor This water level sensor is conducive for liquids that have a conductivity of equal to or more than 25m Siemens. It is your best choice for a water level switch. The system is economical to install as no special cable is required for signal transmission. The level probe and the evaluation unit can be connected using a long cable. The AC is provided on the probe for preventing electrode deterioration. You can choose from among a variety of level control and installation systems such as Two point sensors for independent switching and automatic control of pump. Four point switching with two pump control logic. Three point switching: two for pump control logic and one independent point with or without a settable delay (for probe covered or uncovered). A variety of probes is available for your specific process. Applications The SLW series water level switches work to maintain a constant water level avoiding material wastage in your process plant. Common applications also include switching pumps on and off to avoid overflow, dry running and indicating water level in an empty tank to avoid wear and tear and production stoppage. Many of our customers in the Food, Power, Chemicals, Sugar, Detergent, Steel, Minerals and Textile industry have used the SLW series water level indicator /sensor. Principle A low AC voltage is applied between the probe electrode and the tank wall (or reference electrode in case of insulated tank). When the water/liquid comes in contact with the electrode tip, a conductive path is established between the sense electrode and the tank wall/reference electrode. This current is sensed, amplified and made to operate a relay whose contacts in turn can be used for annunciation/control. Technical Data Evaluation Unit Housing : aluminium, Weather-proof enamel painted suitable for back panel/wall mounting. Cable Entries : 3 Nos. of  ½ BSP Mains : 110 or 230 Volts AC (-15 to + 10%) 50 Hz. Relay Output : 50Hz for non-inductive load. Power Consumption : 5 VA . Fail-Safe Mode : High or Low field selectable. Response Time : 0.5 secs Switching Delay : 0.5 to 20 seconds Maximum Sensitivity : 25m Siemens Operating mode : (A) Single point switching. Indication : Red LED for Alarm, Green LED for Normal. Operating Temp. : -20 º C to + 60 º C. Weight : ~2 Kg.

Global Financial Crisis Essay

The global financial crisis started to demonstrate its effects in the mid of 2007 and continued in 2008. Around the world a large number of the financial institutions collapsed, stocks fell and the entire world was under stress. The crisis unraveled in the USA, UK and then spread around the world. This meltdown of the financial systems will affect the lives of almost everyone around the globe. The genesis of the financial crisis was the collapse of the US sub-prime mortgages. Many people defaulted on their repayments of these loans. Basically, a sub-prime mortgage is a type of a loan made to borrowers who do not have a good credit history and are unable to qualify for the high interest rates in the market. It has a diversified product range from mortgages to car loans to credit cards. These loans started out in 2001 when the interest rates were historically lowest in US. At that time, the demand for the real estate was on high because of these low interest rates. The builders kept on investing in the construction of the houses even though the demand for property saw a decline after a while. Due to this huge boom, the property became so over valued that it saw the worse decline in prices in 2006 (University of Iowa, 2008). This made most of the investors and leaders became unwilling to refinance the sub-prime loans and were strict in their policies. This raised the interest payments which some of the investors were unable to afford. Hence more and more people stared defaulting. Around 3. 6 million home owners lost their homes due to the mortgage defaults. There have been around $100 billion worth of Sub-prime mortgage leans defaults from the low-credit worth people. At the same time, the world saw the world stock prices falling in most of the places which made large number hedge funds insignificant. This collapse in demand for the securities which were backing the sub-prime mortgages forced 90 of the firms into declaring bankruptcy (Acharya, 2007). These crises in the sub-prime mortgage and the declining world stock prices led to the global financial crisis in July 2007. Investors had also over indulged themselves in the sophisticated financial instruments such as the derivatives thinking they were reducing the risk associated with the assets. As people started earning money through it, they started taking more risk and hence earning more money. The real problem arose when the market turned towards speculative in nature. This means that with each loss the investor went with more risk to cover up the earlier losses and earn a higher profit. The financial instrument that the bank expected to will reduce its risk created the greatest problems for it. This is how the derivatives became a problem in the current world and one of the causes of the destruction of the banks around the globe (Shah, 2009). This shattered the confidence of the investors. People now did not want to buy the assets or securities but they wanted their money back. Therefore, this created a crisis situation for the investor confidence around the globe. The western economies were also affected by the process of securitization. It is a process by which the financial assets are backed by the real assets through the use of instruments such as the derivatives. The sub-prime mortgages were risky and under rated when compared in isolation but as soon as these loans were gathered together with other debts to diversify risk, they become more attractive and over-rated. Soon when the stocks fell in the international market, most of the securities lost their value. This caused a large deficiency in the capital of the banks and therefore, they were forced to tighten their credit policies around the world. For example: Lehman Brothers filed for bankruptcy on September 15, 2008. It was the largest bankruptcy filed in the US history because it held a major share of the assets in the US. Its share value had fallen to less than $1. The bank had given out excess amount of the sub-prime mortgage loans which were backed by securities but it had no way to pay back the depositors. It had started facing severe problems when the credit policy was tightened across the world. Sine they were refused to be bailed out, they had filed for bankruptcy with the US government. This had a direct effect on almost all the banks in the US and abroad that were holding the assets of the Lehman Brothers and hence this caused a ripple effect globally. The whole world was affected with the sub-prime mortgage defaults because the world is a global village now and all the businesses in it are inter-related with each other. The credit housing market had indirectly affected all the other markets around the globe. The lenders developed strict policies for the credit facilities and hence decreasing the consumer spending. Demand for the goods and services decreases, profits declines and hence less investment and production. This leads to the layoffs, less household income and therefore less consumer spending. Due to the financial crisis, it is estimated that approximately 80 million people could be forced to live in poverty. The developing economies will be experiencing slow growth rates due to the decline in the export demand. This is due to the diminishing demand of the goods and services globally (Hodgson, 2007). The world GDP is expected to grow at a rate of 0. 5% which is slowest since World War II. The global financial crisis that unraveled in 2007 did expose some serious flaws in the regulations internationally as well as domestically and the global financial system. The major cause of the global financial meltdown is the weak regulatory mechanisms, inadequate transparency, insufficient competition and poorly designed incentive structures. The banking system in the US is the most unregulated sector of the financial institutions. It could create and sell many diversified products making them look secure and attractive. When the loans were being given out, there was very little risk analysis being done and that also with the imprecise and inaccurate data and models. The strict regulation of the sub-prime mortgage and low interest loans would have reduced the chances of the financial meltdown. In the US there is no notion of a central bank that controls the other financial institutions such as the insurance companies, mortgage banks and banks. The US federal government preferred self regulation of the financial institutions under the rule of Chairman Alan Greenspan. This provided for the relaxed and simple environment where different institutions came together to produce and flood the market with sophisticated and diversified products and made them look very attractive and safe. The investors invested in these banks as they did not have the right information about the negative consequences which were never released. This type of policy does result in growth but at the same time it also results in mismanagement and less control. Most of the firms present in the world were resistant to bring any change in themselves which would otherwise have brought strong competition in the market. The people have now called for better regulation and reforms for the financial sector both internationally and domestically. They want the developing nations to have some voice in the formation of these policies and shaping up the global economy. The simple and well designed policies will be easy to implement. They will protect the financial institutions in the short run and bring innovation and diversification in the products in the long run. The most important is that the banking sector in the USA needs to be regulated heavily by a central bank. They should be regulated in a way that they have the minimum required amount of deposits. The Bank of England deputy governor Sir John Gieve suggests that the capital and the liquidity requirements for the bank should be increased and made stricter along with the tough restraints on the building up of the risk. At the same time, the loans should be made difficult to get in good times. These banks need to provide the investors with the adequate information when they are making their decisions. The rating agencies in USA as well as around the world must have stricter reforms and should be heavily regulated so that they properly rate the assets using appropriate models and data. It is also suggestive that there should be a single international rating agency that will rate the assets worldwide. The IMF and the World Bank reforms will play an important role in the future. They need to go about a structural change in their policies because their â€Å"one fit all solution† was a disaster for the developing economies. They had earlier realized that the financial crisis in the developed world will sweep into the developing world and harm it further. Even then they were unable to find a clear solution. Therefore, they need to change their policies and must include the say of the poorer nation while making the new policies. The international bodies and the banks need to be more transparent in their operations and the enforcement of policies so that there no further objections rose to it (Shah, 2009). References Shiller, R. J. (2008) The Sub-prime Solution, Princeton University Press.Fraser, D. , Gup, B. , and J. Kolari (2007) Commercial Banking: The management of risk, John Wiley & Sons, Australia. Heffernan, S. (2005) Modern Banking, John Wiley & Sons, Chichester, England. Koch, T. and S. Scott MacDonald (2003) Bank Management, Thomson South Western, OH45040, USA. Laeven, L. and F. Valencia (2008) Systemic Banking Crises: A New Database, International Monetary Fund, Washington. Rose, P. (2002) Commercial Bank Management, McGraw Hill Irwin, Boston. Faber, Marc. â€Å"Gloom & Doom economist: credit crunch will spread. † CNBC 19 May. 2008. Nazar, Yousuf, â€Å"The fall of US financial capitalism. † Dawn 22 September. 2008. Acharya, M. (2007) Credit crunch – the big picture, The Star, http://www. thestar. com/article/247510 [retrieved on Mar 05, 2009] CNBC, (2007) Gloom & Doom Economist: Credit Crunch Will Spread, http://www. cnbc. com/id/24703745 [retrieved on Mar 05, 2009] Credit Crunch, (2007) Crunch Time for Credit? An Inquiry into the State of the Credit System in the United States and Great Britain, http://www. creditcrunch. co. uk/home/article. php? story=20070905083913327 [retrieved on Mar 05, 2009] HM Government, http://www. realhelpnow. gov. uk/credit-crunch-causes-why. php [retrieved on Mar 05, 2009] Hodgson, A. (2007) Global credit crunch: turbulences and outlook, Euro monitor international, http://www. euromonitor. com/Global_credit_crunch_turbulences_and_outlook [retrieved on Mar 05, 2009] Nazar, Y. (2008) The fall of US financial capitalism, Dawn, http://www. dawn. com/2008/09/22/ebr1. htm [retrieved on Mar 05, 2009] Gieve, J (2008) Speech, John Gieve: the credit crunch and the UK economy, http://www. bis. org/review/r080924e. pdf [retrieved on Mar 05, 2009]

Alzheimer’s Disease Research Paper - 2806 Words

Alzheimer’s Disease Research Paper Psychology is an applied as well as an academic field that studies both the human mind and behavior. The research in psychology attempts to explain and understand behavior, emotion and thought. The subject of psychology was created when Wilhelm Wundt opened up the very first psychology lab in Leipzig, Germany. Wilhelm Wundt believed that individuals who are appropriately trained would most likely be able to recognize the mental processes that are accompanied with feelings, thoughts and sensations (Wagner , 2009). Although psychology is a very broad topic, there are many sub-topics that make up what psychology is and it’s contents. Some of those sub-topics include abnormal psychology,†¦show more content†¦Although some kinds of memory loss are very normal in the aging process, the changes that are caused by aging are not that extreme enough to conflict with it. A number of certain diseases and conditions can cause dementia. These conditions and diseases consi st of Parkinson’s disease, strokes, brain tumors, blood clots and Multiple Sclerosis, but the most common disease to cause this is Alzheimer’s disease (Crystal, 2009). Alzheimer’s disease is a very slowly progressive disease that occurs inside the brain in which is characterized by damage of memory. Also this type of disease can lead into interruption in language, problem solving, planning and perception. The chance of a person developing Alzheimer’s disease increases enormously after the age of 70 (Crystal, 2009). Also people who are over the age of 85 have over a 50 percent chance of developing Alzheimer’s disease. This type of disease is not at all normal in the aging process and is also not something that happens out of no where in a person’s life. For people developing Alzheimer’s disease, there is no actual test to diagnose a person with it. 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Nikes Brand Development Efforts Essay - 2197 Words

Introduction One of the fundamental parts of successful brand creation process is developing the strong brand image and communicate brand ID across all available media channels. This essay will discuss and evaluate companies NIKE marketing strategies in terms of companies brand development efforts. The company’s success in the footwear, apparel and accessory markets will be linked with marketing branding concept. Furthermore, the discussion on NIKE marketing strategies and their efforts to preserve and increase the leading market position and marketing activities to increase brand equity will be discussed and critically evaluated. Nike today Companies Nike main business activity engage the design, development and worldwide marketing of†¦show more content†¦By being an athlete he recognised the need of improvement in the sport shoes market. He established and turned little company called Blue Ribbon Sports into Nike Corporation that is multibillion-dollar firm today. As it was said by David Falk who has partnered with Knight over the marketing and representation of athletes â€Å"In a very short period of time, Phil Knight created one of the greatest American commerce stories of the 20th century†. The Blue Ribbon Sports company made $3240 in its first year 1964. In 1996 Nikes revenue was $6.5 billion and $550 million in income. (Source http://alumni.stanford.edu/get/page/magazine/article/?article_id=43087) As it was noted by Keller, one of the initial roles of a brand is to attract attention and stand out from competitors (Keller et. al., 2008). The Nike brand success was created not only because company hired Micheal Jordan and other sports stars for their marketing campaigns but also for the company’s ability to position the brand by creating iconic status in minds of customers. The effect was created by linkage of that time American pop culture with sport and athleticism. They also utilised the society’s worship of heroes, single status symbols and rebellious figures. The strong images and power full advertising campaigns communicated brand values that were appealing and accepted by vast majority of the people. Within the branding concept of marketing, that gives aShow MoreRelatedNikes Athletic Footwear Products1659 Words   |  7 Pagesmix of independent distributors and licensees throughout the world. Independent contractors manufacture all of Nike’s products; including all of its footwear and apparel products, which are produced outside the United States. The company has around 48,000 employees worldwide in North America, Western Europe, Central Eastern Europe, Greater China, Japan and Emerging Markets. 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The company spent hundreds of millions of dollars to create the rightRead MoreMarketing Analysis : Nikes The Modern Girl Of Sport And Fitness 1604 Words   |  7 Pages Introduction Coined the â€Å"Modern Girl of Sport and Fitness,† one of Nike’s increasingly profitable and rapidly growing consumer markets is young adult females who wish to be comfortable and fashionable at both the gym and in their daily lives. This consumer base has also been characterized by the term â€Å"athleisure† – a combination of an athletic look with a comfortable and fashionable feel. This market continues to grow, with approximately â€Å"46 percent of women between the ages of 19 and 34† becomingRead MoreCase Study Analysis of Nike and Google1657 Words   |  7 PagesQuestion no 1: What are the pros. Cons and risk associated with Nike`s core marketing strategy? Answer: Nike’s Core Marketing Strategy: Nikes excellence marketing strategies are their energy to achieve their market goals. Nike believes the pyramid influence that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes spokesperson, professional teams and college athletic teams to advertise and promote their products toRead MoreNike s Aggressive Marketing And Pricing Approach1154 Words   |  5 PagesUnlike Adidas, Nike’s aggressive marketing and pricing approach constantly aids them in outperforming their competitors within the industry. The large portion of capital invested in celebrity athlete endorsements contracts with players such as Michael Jordan, Kobe Bryant and Lebron James has had a strong impact on product sales every quarter. These investments have resulted in stronger brand loyalty through active customer-relationship building and continuous improvements in their products. WithRead MoreCase Study on Nike (Marketing)1526 Wo rds   |  7 Pageswhich build better image to customers. Nike s excellence marketing strategies are their energy to achieve their market goals. Nike believes the pyramid influence that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes spokesperson, professional teams and college athletic teams to advertise and promote their products to customers. Nike seriously pay attention on the technology producing, design and selling such as e-commerceRead MoreNike Positive And Negative Effects Of Globalization1367 Words   |  6 Pagesthemselves. In Nike’s case, from a small local company to a global sports shoe and apparel superpower and a globally-recognized brand. However, as Nike learned in the 1990’s, expansion into a globalized marketplace doesn’t come without its potential pitfalls. The company’s response to them initiated a public relations crisis that would impact the bran d negatively. In the following paragraphs, I will explore the series of these negative events, but also some positive outcomes of Nike’s globalized operationRead MoreBenefits Of Nike s Global Growth992 Words   |  4 Pagesmanufacturing factories in developing countries still have yet to meet Nike’s own standards. The company itself has admittedly acknowledged that low wages for some of its workers is still a concern; until this is fully resolved, we could see how this would continue to hurt the company’s image and a decline in loyalty, attachment, community and engagement which are crucial to a brand’s resonance. I also discovered that one of Nike’s biggest weaknesses is their relative dependence on the footwear marketRead MoreCompany Business Strategy : Service Marketing Mix Essay1436 Words   |  6 Pages â€Æ' Company Business Strategy Service Marketing Mix Product: Physical Store Nike’s product includes for both male and female; Running, Training, and Sportswear in store. Online Nike’s product category includes for both men and women; Run, Train, Live, Apparel, Footwear and Equipment. However, for this report, the focus will be on footwear as majority of the products in store is footwear. Place: Physical Store In Singapore, working with local distributor SUTL Group for its Nike Outlet in SingaporeRead More Commodity Chain Analysis of Nike Shoes Essay1621 Words   |  7 PagesCommodity chain analysis of a Nike Shoe Introduction Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity